JW Projects is all about quality, from their service to their concepts and execution, delivering high-quality aluminium and glass projects at a standard that you can be proud of well into the future. They approached us to craft a brand platform that reflected their ethos and firmly placed them at the top end of the market.
‘Making the Impossible Possible’ is about good being the enemy of great and not falling short. Through positioning, persona and messaging, we crafted a brand platform that focuses on excellence and exceeds expectations. More than just language, it’s a brand strategy and identity that represent the multidimensional approach, staging and processes JW Projects brings to their work.